Huggies Baby Academy for Pups pop-up: Intro to Baby Sounds, 1

Last week, Droga5 partnered with Kimberly-Clark's Huggies brand to launch its 101 Dalmatians partnership with Baby Academy for Pups, a first-of-its-kind, interactive pop-up experience for dogs. Located on Flatiron Plaza (in Madison Sq Park), the Huggies Baby Academy for Pups pop-up is designed to introduce pup to all things baby. It features interactive and sensory experiences that help introduce pup to the sights, sounds and (many) new items that enter their world upon baby's arrival. Actress and mom to twins Jamie Chung was among many influencers and consumers to come and celebrate the furever friendship between babies and their four-legged siblings in the pop-up activation. The Huggies Baby Academy for Pups pop-up was designed to introduce pups to all things baby, while celebrating Huggies Special Delivery Diapers Featuring Disney’s 101 Dalmatians. It featured interactive and sensory experiences that help introduce pup to the sights, sounds and many new items that enter their world upon baby’s arrival. Created in partnership with creative agency Droga5, the campaign also includes a bespoke “Fur Baby, Meet Baby” kit and a social series, each featuring tools and experiences that help foster the magical bond between baby and pup. The campaign was created in collaboration with celebrity dog trainer and behaviorist, Kaelin Munkelwitz (founder of All Things Pups dog training). With over 10 years experience in her field, Munkelwitz’s expertise helped provide guidance and backed the science behind the importance of each experience.