Corona Tropical: 5.038 Influencers

Corona Tropical arrived in Ecuador, a hard seltzer backed by the Corona brand. We had a problem: in Ecuador, nobody knows what a Corona Tropical is and everyone thought it was a beer. We had to create an action to give visibility to this new product, but also to make it easy for the consumer to try it and at the same time educate them, all this with a low budget. For this reason, we turned all those who want to try it into influencers, for each Instagram story they post, we gave them a can of Corona Tropical.
Agency: Bombai, Ecuador