Pic's Peanut Butter: Nutting to our posters

In New Zealand iconic peanut butter brand, Pic's have always prided themselves on their handmade simplicity. In their first ever brand campaign, they have decided to spill the beans and reveal some of the secrets to their popular spread. Turns out there's not too much to get excited about too. In a series of street posters, social and digital executions, they reveal all in a simple, iconic style.
Agency: Augusto