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Web Film
M&S Food: Ian Wright Eat Well
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Football has never been more exciting in the UK – from the Lionesses’ stunning victory at the weekend to the English and Welsh men’s squads gearing up for the ultimate winter tournament. So as part of M&S Food’s Eat Well Play Well partnership with the home nations’ football associations, the retailer is launching a new campaign to promote a game changing Sparks competition starting this week. Customers can win a training masterclass with their England, Northern Ireland, Wales and Scotland footballing heroes for their local school or football club. To enter, all customers need to do is open Sparks on the M&S app, register for the competition by nominating their preferred local school or football club and scan their Sparks card every time they buy an M&S Eat Well product. The more Eat Well products bought, the more entries into the draw. Winners will be able to choose which football heroes they’d like to train with, whether the men's or women's teams from England, Scotland, Wales or Northern Ireland. The Eat Well flower is M&S’ health seal of approval which can be found on nearly 2,000 products in-store, helping customers to spot healthier choices. Eat Well criteria is developed by M&S’ nutrition team, with input from the British Nutrition Foundation. The competition is open until 27th September across all stores. As well as the training masterclass, there are hundreds of other prizes up for grabs including match tickets, kits, equipment, signed merchandise and Eat Well products.
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