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M&S Food: The Mittens
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M&S Food announces its much loved Christmas advertising campaign is back and bigger than ever! Following the winning formula of last year’s festive Fairy exploration, named by Kantar as one of the most powerful and differentiated of all retailers, the Fairy, voiced by British icon Dawn French, returns to TV screens across the country today and is joined by two new sidekicks. The ad series, from Outsider and helped M&S Food enjoy its biggest Christmas ever, has been taken to the next level for 2023 with the introduction of two new characters. Hollywood actors and Wrexham football club co-chairmen, Rob McElhenney and Ryan Reynolds join Dawn French, voicing ‘the Mittens’, aptly named Left and Right, in a six-part blockbuster ad series. The ads chart Fairy and the mittens (Left & Right) on a festive exploration of award-winning M&S Food. Fairy, determined to cheer up the mittens after they were separated from their child owner Lilly and lost in the snow springs into action and introduces them to the magic of an M&S Christmas. Zooming and dancing around the living room, dining room and kitchen, they discover the very best of M&S Food this festive season, ending with a mouth-watering M&S Christmas feast complete with all the trimmings. The mittens ultimately have their best and most delicious Christmas ever. The dynamics between the glamorous and fearless Fairy and the downcast and lonely mittens will pull on the heart strings of the nation who will immediately fall in love with the new characters, thanks to the charm of their Hollywood a-list voices.
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