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American Family Insurance: Grati2ude Called Up
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ESPN is currently airing a new seven-part documentary series, 'The Captain,' providing a portrait of Derek Jeter’s life and career on and off the baseball field. American Family Insurance is one of the associate sponsors of the documentary. As part of its sponsorship, American Family is airing a series of commemorative spots that depict Jeter traveling back in time to thank many of the important people in his life who helped him achieve his baseball dreams. The campaign is called 'Grati2ude' and, as Jeter remarks at the end of each film, 'With the right support, any dream is possible.'
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