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Mars: MyHooman
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Pedigree’s mission is to end pet homelessness by 2030. But 1 in 5 animals are returned to shelters because they aren’t a good match for their new family.
We needed to rethink adoption. So we launched MyHooman. The first end-to-end adoption system, that puts dogs first. For shelters, MyHooman is a full-service shelter management system that takes the admin load and combats compassion fatigue. For adopters, it's a simple, personalised, one-stop adoption hub. And for dogs, its smart match algorithm means they’re matched with the right hooman, the first time - so they’re less likely to be returned to a shelter.
Chief Innovation Officer Maria Devereux Related
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