Mars: Urban

AMV BBDO have created a series of sponsorship idents featuring the ‘Sharing’ range from Mars to debut with Ant and Dec’s brand new TV show ‘Push the Button’, which launches on 27th February.The campaign aims to showcase the choice of chocolates that Mars offers in their ‘Sharing’ range (i.e. Mars Planets, M&M’s, Maltesers, Revels and Galaxy Minstrels), whilst showing they are the perfect accompaniment to the new family entertainment show - by illustrating that there’s something for everyone: they’re great for sharing and perfect for a big night in. Ant and Dec’s ‘Push The Button’ is about a family being surprised with a knock at their door and then competing to do a series of energetic challenges against the clock to win a prize.The ads incorporate a fair bit of these two central show themes, whilst still showcasing the family of brands.