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ARAG Legal Insurance: Legal Needs Are in Your Future, 3


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Unlike insurance for our cars, homes, healthcare, and even our lives, most Americans have never heard of legal insurance. Even fewer understand why they might need it. Instances like contractor disputes, caring for an ageing parent, and landlord/tenant disputes are just a few reasons why three in four people will experience a legal issue. ‘Legal Needs Are in Your Future,’ the latest campaign from Barkley and ARAG legal insurance, reminds people that while you can’t predict the future, you can prepare for it with legal insurance. Actress Kathy Najimy portrays a fortune-teller who predicts her unsuspecting client's legal futures and reveals that legal issues are more common than they think. ‘First House’ shows Kathy reading tea leaves to a blissfully unaware couple. They smile as she tells them she sees a house in their future. They grow more excited with each new detail she sees – a fenced in backyard, a great school district, a finished basement. All of these predictions cumulate to a final vision: a big, beautiful….undisclosed mould problem. Kathy’s fortune teller repeats this pattern with other unsuspecting clients as she sees one man with a red convertible…..and an excess of speeding tickets. For another she pulls a tarot card with a dog on it. When the woman exclaims that she has always wanted a dog, the fortune teller explains that this dog isn’t a pet, it’s her future ex-husband.
Credits Other credits

ARAG



Director of Marketing: Chris Owens

Corporate Communications & Special Projects Manager: Jen Harken

Agency

VP: Chris Cima

SVP, Integrated Production: Melany Esfeld

SVP, Business Affairs: Anne Thomasson

Brand Director: Jennifer Nasuti

Strategist: Emily Ladig

Director, Project Management: Lisa Nicolay

Media Director: Jennifer Lawrence

Media Planner: Amber Gehard

Media Buyer: Jordan Tanner

Production

Photographer: Ben Pier

Cutters

Head of Production: Patrick Casey

Editor: Tim LoDolce

Assistant Editor: Benjamin Porter

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