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ARAG: Cozy Contractors
ARAG mounts another hilarious commercial campaign starring celebrity spokesperson Kathy Najimy. Partnering with BarkleyOKRP, Gravy Films, and director Laura Murphy to bring “Legal Happens” to life, ARAG depicts legal situations that have gone wrong featuring the legendary comedic actress letting people know that they need legal insurance to help tend to their problems. In “Cozy Contractors,” a man wakes up nestled in a bed filled with burly contractors who have moved in after missing all their construction deadlines. With “Scoots,” a man in a business commuter is forced to use a scooter to get to work because he didn’t pay for his speeding tickets. Throughout the films, Kathy Najimy shows up to playfully make light of these circumstances, suggesting that the solution may be ARAG legal insurance. These films' funny and clever tones are amplified by Kathy Najimy’s quick cuts to the camera to break the fourth wall and clue the audience into her internal commentary.
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