TV ad: Expedia: Arrows

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

Embed Video

The leading travel app, Expedia today launches a new campaign bringing to life one of its greatest benefits: the way its customers earn valuable points across multiple parts of their trip, powering future travel. The 'Arrows' campaign, created in partnership with Anomaly, encompasses TVC, Social, OOH, Audio, Cinema and Digital, and highlights the travel giant’s ability to provide travellers with everything they need, whilst also offering them a generous loyalty program. Providing extra value, Expedia Rewards enables members to earn as they travel, as well as earn additional points with air partners. Targeting those that recognise a great deal and want to be rewarded for their adventures, the campaign highlights how the benefits of one trip can roll into another. Throughout the work, the idea of one trip leading to the next, thanks to Expedia Rewards is employed - whether that’s through the arrow visual mnemonic throughout the TVC or the use of multiple trips in other media. It’s all about saving now and earning for the next trip.