BAFTA: Behind Every BAFTA

BAFTA and Digital Cinema Media (DCM) have partnered on a major new cinema campaign to inspire and ignite the next generation of creative talent, by showcasing the diverse range of skills and knowledge that goes into making award-winning films, games and television - from writing to wardrobe, coding to camera-rigging, and special effects to sound. Premiering in UK cinemas from 19th August, the 60 second cinema ad, created by DCM Studios and narrated by double BAFTA-winner Big Zuu, showcases huge diversity of career pathways into the screen industries. The cornerstone of the campaign comprises a new national cinema-ad produced by DCM's creative arm: DCM Studios. Narrated by double BAFTA-winner Big Zuu, the ad features actor Tom Hiddleston opening a BAFTA envelope to reveal an unidentified winner, with Big-Zuu asking the audience: “If it’s your name in that envelope, who do you thank?” Rare behind-the-scenes content and clips from iconic films including Skyfall, Get Out and 1917, celebrate cast and crew behind the camera to encourage budding creative talent to see themselves in a future screen industries role. It ends with the uplifting message: “There are a lot of people behind every BAFTA. You could be one of them.”