TikTok: Now You Know OOH

The 'Now you know' campaign, entirely filmed and produced locally, is a celebration of the entertaining, enriching and diverse content available on TikTok, aiming to position the social app as a trusted entertainment platform for Australians of all ages.
Agency: We Are Social

The campaign celebrates the best of TikTok learning and features high-calibre and emerging Australian creators including @shepmates, @theaussierapunzel, @chebbo, @astrokirsten, @brad, @shesgotlegs, @tom_ismyname and @himynameispriya, entertaining the audience with their top tips, from how to capture a huntsman spider to how to make banana skin taste like bacon.

‘Now you know’ launches with a hero 30” film across TV, Cinema, BVOD and Social and will be supported with extensive out of home. The campaign also features a TikTok hub showcasing some of the best edu-tainment content and creators available on the platform.