Outdoor ad: Subway: Build Your Dream Sub On-Screen

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Top 6: August 31st 2022

In a world media first, sandwich chain Subway has launched an interactive 3D billboard allowing passers-by to virtually build their dream Sub on-screen. Running over the weekend of August 20th to 21st, the innovative 3D out-of-home experience provided the public with the opportunity to customise their ultimate Sub on-screen, before seeing their creation come to life. Subway ambassadors, hidden within the crowd, then surprised and delighted the public by delivering their Sub for them to enjoy. The bold creative campaign, from Above+Beyond, ran at Westfield Stratford City, with the aim of continuing to build on the brand’s fame, innovation and showcase some great tasting and craveable Subs.