Print ad: New York Festivals Health: We Were Into Health When New York Wasn't, 4

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The New York Festivals Global Awards will officially relaunch as NYF Health and open for entries on October 17th, 2022. After a multi-year Covid-induced hiatus, New York Festivals will shine the spotlight once again on Healthcare, Wellness, and Pharmaceutical advertising. The newly updated competition, NYF Health will celebrate excellence within the Healthcare and Pharmaceutical industry. Ogilvy Health New York’s creative team, led by CCO Adam Hessel, recognized that New York Festivals has been celebrating creative Healthcare campaigns for a long, long time. Their creativity and support during the rebranding process, led to its humorous relaunch campaign for NYF Health. The print campaign, “We were into Health when New York wasn’t”, encapsulates the longevity of New York Festivals and its relationship with Healthcare advertising and marketing.