Print ad: New York Festivals Health: Atlas

View hi-res

No pain, no fame.

For the second year in a row, Ogilvy Health was given the honor of developing a campaign for the New York Festivals Health Awards. The goal of the campaign is to launch the opening of the show and encourage submissions during the call-to-entry period.

This year, the campaign is focused on famous New York statues. Through their tireless work for the city, they have become famous. Iconic, even. While New Yorkers revere them for their status, we also need to recognize the pain they had to endure to get there. Of course, the Statue of Liberty suffers from shoulder pain. And how could Atlas get away with carrying the weight of the world without some lower back pain?

Ultimately, this serves as the perfect metaphor to show what it takes to become a New York icon. No pain, no fame. We are sure that all the winners at the 2024 NYFH Awards will suffer more than a little pain to achieve their iconic status.