HOKA, the shoes and apparel brand built by runners for runners, unveils a new campaign that makes the most difficult race in the world, UTMB, accessible and inspiring to all runners. … read moreOgilvy UK created 'The Fearless Kilometre' Strava Event, allowing members of the world's largest social network for athletes to get a taste of elite trail running and raise money for charity. UTMB is one of the most challenging extreme courses in the world, HOKA are challenging all runners, of all abilities, to experience a piece of the UTMB journey with the Fearless Kilometre. For every participant, HOKA will donate one Euro to Achilles International, a charity that break barriers to race start lines and empowers the disability community to cross the finish line. With the global expansion of the UTMB world series finals – this initiative represents the jewel in the crown of elite trail running. Strava runners can now try part of the course for themselves.
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