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Ulta Beauty, the nation’s largest beauty retailer, today revealed Beauty&, a 360-campaign designed to move the industry forward, widen the lens of beauty and inspire all to … read morereclaim beauty on their own terms. Rooted in insights from cultural leaders and beauty enthusiasts, the campaign spans compelling creative, the brand’s first-ever podcast, a limited edition t-shirt collection and in effort to celebrate how beauty is more than skin-deep, a $200,000 donation to the Jed Foundation, a national non-profit supporting the mental health of teens and young adults. To celebrate and elevate the Beauty& mission, a limited-edition t-shirt collection made from recycled materials launches today. Ulta Beauty partnered with three incredible designers: Founder & CEO of Phenomenal Media and New York Times bestselling author, Meena Harris; famed New York-based artist Timothy Goodman; and celebrated Chicago-based artist and muralist Emmy Star Brown. Each embraced the campaign message to create a unique t-shirt design for beauty enthusiasts. The three designs can be found for purchase while supplies last on ulta.com as of today for $25. Beauty’s powerful impact on self-esteem, self-care and self-expression comes to life internally and externally. Recognizing the importance that lies at the intersection of beauty and self, Ulta Beauty’s donation to the Jed Foundation is intended to help the leading nonprofit provide teens and young adults with skills and support to manage emotional health, cope with challenges, and support themselves and others in their lives. This donation embraces a demographic deeply vested in the beauty space as a means to show how the industry can be a force for good in their daily lives. To spark dialogue, shift perceptions, and showcase how expansive beauty truly is, the company will launch The Beauty of,a bi-weekly podcast that will push beyond traditional beauty topics and expand the lens of beauty in unexpected spaces and places. Hosted by Ulta Beauty Pro Team member David Lopez, the show will engage guests such as Tamara Walcott, Virgie Tovar and AM Darke to challenge beauty standards and dive beneath the surface of nontraditional beauty topics. Launching this fall, The Beauty Of will amplify exciting perspectives on the many definitions of beauty.
read less...Agency
Kathleen O’Brien, EVP
Kat Saoyen, VP
Production and Talent:
Jory Sutton, Senior Integrated Producer
Ani Goldoni, Junior Producer
Eric Johnson, SVP, Executive Integrated Music Producer
Colleen Dahlstrom, Music Producer
Madison Rowe, Junior Music Producer
Jamie Jou, Business Manager, Music
Krenzy Vergara, Talent Payment Manager, Business Affairs
Theresa Mananzano, Senior Business Manager
Kimberly Kress, EVP Head of Celebrity & Creator Partnerships
Camile Dagorn, VP Creator Partnerships
Tom Wentworth, VP Celebrity Partnerships
Damien Choy Smith, Senior Director Celebrity Partnerships
Account and Strategy:
Jackie Blum, EVP Executive Account Director
Megan Tierney, VP Account Director
Courtney Marin, Account Director
Thu Tran, Account Supervisor
Natacha Mihigo, Account Executive
Ashely Ren, Assistant Account Executive
Laura Frank, SVP Group Strategy Director
Paddy Mangunta, Strategy Director
Julia Brown, Associate Director of Project Management
Joanna Diaz, Project Manager
Production
President: Rhea Scott
Head of Production: Elaine Behnken
Executive Producer: Helen Hollien
Line Producer: Annalise Rowane
Staff Coordinator: Dave Randolph
Production Supervisor: Shae Horton
Comm Coordinator: Channer Miller
1st AD: Greg Jenkins
2nd AD: Adam Hein
Camera Op: Anthony Brookes
Gaffer: Donald “Mazi” Mitchell
Key Grip: Otis Burkes
Production Designer: Jona Tochet
Hair Styling: Vernon Francois & Michelle O’Connor
Make-Up: Lottie Stannard
Wardrobe Stylist: Mindy Le Brock
Manicurist: Ronna Jones
Location Manager: Byll Williams & Matthew Mehl
Gangboss: James Deegan
Editorial: Cut & Run
Editor: Eric Argiro
Creative Director, Animation and Design: Jun Lee
Managing Director: Lauren Hertzberg
Executive Producer: Ellese Shell
Producer, Post Production: Diana Méndez
Producer, Finishing: Evan Sanyour
Ulta Beauty Credits:
Dave Kimbell: CEO
Karla Davis: VP Integrated Marketing
Lisa Lu: Director Integrated Marketing
Christine White: Senior Director Social & Media Strategy
Dylan Wiseman, Senior Manager, Social & Content Strategy
Eileen Ziesemer: VP Public Relations
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