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Ulta Beauty’s new ad campaign, “The Possibilities Are Beautiful,” launches in September and will run through December. Created in partnership with McCann New York, the campaign
… read moreillustrates the beauty retailer’s belief that nothing is more beautiful than possibility and that it sees possibilities in each and every person. Launched September 2, the ads feature people from a spectrum of age groups, ethnicities, body types and gender identities. The team took the approach of ‘casting with meaning’ by including the stories of people who are realizing what their dreams, coming into their own and going beyond what they thought was possible.
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Dave Kimbell, Chief Merchandising and Marketing Officer
Shelley Haus, SVP Brand Marketing
Karla Davis, Senior Director, Marketing
Cara Bonilla, Senior Creative Director
Lisa Lu, Senior Integrated Marketing Manager
Joanna Rath, Associate Marketing Manager
Devika Bulchandani, President, McCann NY
David Moore, EVP Director of Brand Content
Nathy Aviram, Chief Production Officer
Jeremy Miller, Chief Communications Officer
Rahel Rasu, SVP Director Brand Communications
Danielle Korn, EVP Director Business Affairs
Sam Belkin, Business Manager Music
Natalie Hernandez, Business Manager
Jaclyn Currie, SVP Executive Account Director
Colleen Moisio, Account Director
Diandra Garcia, Account Supervisor
Dani Gredoña, Account Executive
Stephanie Loucas, Assistant Account Executive
Lee Maicon, Chief Strategy Officer – North America
Laura Frank, SVP Group Strategy Director
Jessica Mendoza, VP Strategist
Claire Stewart, Sr Strategist
Alex Goldklang, Associate Project Director
Work Editorial
Bill Smedley, Editor
Erica Thompson, Executive Producer
Jamie Lynn Perritt, Producer
Mike Horan, Assistant Editor
Blacksmith
Margolit Steiner, Joey Deady, Flame Leads
Charlotte Arnold, Executive Producer
Anna Toyama, Producer
Plush
Rob Fielack, Sound Mixer
