Meta: Amani

Droga5 and Meta's newest campaign called 'Amani' tells the story of Team Amani, a group of cyclists from East Africa trying to make their mark on the world of cycling and their use of Meta's technologies including WhatsApp, Facebook and Instagram to connect and compete on a global scale. The Team Amani film captures the immersive ways that the metaverse can help people connect in a way they couldn't have otherwise.
Agency: Droga5, New York

It reflects the team’s dream to making it to the sport’s greatest stage. Tragically, Amani’s team captain Sule Kangangi lost his life in an accident at a high-speed race in Vermont on August 27th. Team Amani remains committed to realising his ambitions, describing him as ‘our guiding pole star as we press forward in the realisation of his dream’. In partnership with Love Song, we tapped into directing duo Illimité World to be the perfect storytellers for this underdog cycling story. ILLIMITEWORLD (French for 'Limitless World') consist of two up-and-coming directors of colour - Aus Taylor and Marleaux Desiré - 'The world is y(ours)' is a mantra used by the native-Baltimore duo, using it as a reminder that each artistic offering is a view into the world of their imaginations. Using an experimental combination of classical cinema, creative animation and raw documentary style filmmaking, they share with viewers a surprising perspective of the modern world. Daniel Wolfe, who also executive produced Meta’s award-winning and Emmy-nominated film 'Skate Nation Ghana,' served again as executive producer on the film. Known as a trusted mentor to many young directors, he collaborated closely with ILLIMITEWORLD to capture the riders competing in the metaverse with a blend of both striking visuals and human depth.