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Top 6: September 14th 2022
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AWSR (Belgian Road Safety): We've Tried Everything

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Top 6: September 14th 2022
In order to convince you to stop speeding. We've tried everything. Almost everything. So, during these instable times of social economy, maybe money will do the job. That's why we decided to team up with famous Belgian economist Etienne de Callatay to create an algorithm that will calculate how much you could save per year by slowing down on the road. Check out how much you could save on www.leverlepied.be. Of course, that's on top of the 80 lives lost on the road every year.
Agency: Air Brussels
Credits Other credits

Strategy : Tom Ernst

Design : Boris Delire, Aurélie Prestigiacomo

Account Manager : Laurie Parres-Albert 

Account Executive : Flore Antonnaux

Digital production compagny: Caracal agency

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