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Web Film
KBank: Conscious Is Back
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Many Thais are not highly educated. But almost everyone has a smartphone. A lot of them only use smartphones to go on social media or to watch online videos. They tend to believe everything they see there. Making them easy targets for scammers. Since they tend to believe what they see online, that's exactly where and how GREYnJ United Bangkok earlier this year got their message across through this campaign for Kasikornbank. Thais are very spiritual, believing in the “conscious” - intuition that helps them make right decisions. What they don’t realise is “conscious” is the most effective way against scammers. The film demonstrates this in an entertaining way, to help them understand right away. Get help from your “conscious”, don’t respond to suspicious unknown messages.
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