Mobile updates are great. But it's common for consumers in Thailand to feel awkward and uncomfortable when dealing with changes or something they're unfamiliar with. K PLUS is the … read moremost downloaded mobile banking app in the market and it's updating its old firmware and changing its look. So the bank, via agency GREYnJ United, needed to handle 9 million people's feelings when announcing the changes prior to the new update becoming available. GREYnJ United's approach is a short film called 'Face/Off'. Released yesterday, the film is a story about a girl who kept changing her looks, because updates are good and change is awesome.
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