TV ad: March for Our Lives: The Most Vicious Cycle

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Top 6: October 17th 2018

March for Our Lives, the US anti gun violence organisation founded by survivors of the Parkland school shooting in Florida has released “The Most Vicious Cycle”. It's is a nine-minute powerful music video that repeats the same Kesha music video three times, showing the domino effect of responses from American politicians to the gun control issue. Each of the 3 versions changes slightly as the message gets stronger and stronger and urges people to vote in the upcoming US mid-term elections. The music video was released this week by Kesha and her younger brother Sage Sebert and the idea for the music video was conceived by McCann New York. Sage Sebert wrote the song "Safe" in response to the Parkland tragedies.