Foodbank WA: Tip of the Iceberg

Ten dollars for an Iceberg Lettuce. This may seem like a farcical amount for a common grocery item, but for West Australians this price marked a new height in the ever-rising cost of living. As lettuce-focussed news stories flooded papers and feeds, we reminded people that these changing costs drastically affect the lives of many members in their community. For some, it means choosing between paying bills and feeding their family.
Agency: The Brand Agency