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Top 6: September 21st 2022
Outdoor
Tena Men: Wear it with confidence
Top 6: September 21st 2022
In partnership with the Prostate Cancer Foundation of Australia (PCFA), the campaign features Ian, Ross and Steve, 3 survivors of prostate cancer wearing the new underwear, beautifully photographed and filmed, the men share their stories of dealing with prostate cancer, their experience of facing incontinence, and the relief of having discreet, leak-absorbing underwear they can wear with confidence. The integrated campaign runs through PR, digital, social and in-store.
Agency: Dig
Client – Essity Australasia Also best this week |
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