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Top 6: September 21st 2022
Read a Woman: The Rio Grande do Sul Public Library, in Brazil, partnered with the agency DZ Estudio to launch a project aimed at stimulating the reading of books written by women. … read more
Agency: DZ Estudio
Visit the website on a smartphone and point the camera at the cover of a book written by a male author, the technology will recommend another book written by a woman on a similar theme
The Rio Grande do Sul Public Library, a State institution, and the agency DZ Estudio launch the “Read a Woman” project, which aims to raise awareness and encourage readers to read books by women.
According to the director of the public library, Morgana Marcon, "The idea stemmed from one of society's most pressing issues today, that is no different in the field of literature: gender disparity. This got us thinking about how we could offer more visibility to women's writing in a simple and engaging way."
The website leiaumaautora.com.br uses technology capable of recognizing characters and words on book covers. "When a person visits the website and scans the title of a literary classic written by a male author with their phone, a book written by a woman, with a similar theme, or even just a recommendation for another female author will appear." explains DZ Estudio's partner and Creative Director, José Pedro Paz.
Paz highlights that the project is not limited to the public library's physical space: "Anyone can participate, whether they're in another library, a bookstore, or at home. Furthermore, as long as the work is included in the database, the technology we developed for the project works with both physical and digital formats."
More than 300 recommendations for female authors have already been added to the database by cross-referencing works from the Public Library's collection.
The Read a Woman project is part of the celebrations for the 100th anniversary of the building that houses the Public Library, and it's the first of a series of activities planned to celebrate the occasion. You can also discover more about the project by following @leiaumaautora on Instagram.
The campaign also includes outdoor displays, press kits sent to journalists and influencers, an explanatory film and a manifesto film.
read less...CREDITS
CLIENT: Rio Grande do Sul Public Library
PUBLIC LIBRARY'S DIRECTOR: Morgana Marcon
AGENCY: DZ Estúdio
CREATIVE DIRECTOR: José Pedro Paz
ART DIRECTOR: Vitor Palma, Natalia Bernardes and Luana Baiocco
COPYWRITER: Cleiber Selfstrom Jr. and Maria Hagel
STRATEGY: Gustavo Mini and Giulia Andreazza
TECH: Jaqueline Zanini, Geancarlo Canova and Gabriel Oribes
HEAD OF ACCOUNT MANAGEMENT AND NEW BUSINESS: Fernanda Knijnik
ACCOUNT MANAGER: Caroline Evangelista
MEDIA: Daiana Bellaver
COMMUNITY MANAGEMENT: Felipe Ferrari and Aline Bicca
GRAPHIC PRODUCTION: Jocelin Fritsch
ELECTRONIC PRODUCTION: Fernanda Knijnik and Jocelin Fritsch
VIDEO PRODUCTION COMPANY: Allas Filmes
Executive Production: Victor of David and Guilherme Motta
Account Services: Vitória Alba
Director: Vitória Centeleghe
Assistant Director: Guilherme Decker Medeiros
Production Director: Luis Artur Duncke and Luiza Zimmer
Director of Photography: William Wendler
1st Camera Assistant: Vinicius Gomes
Light and Equipment: Locall
Project Manager: Thayna Oliveira
Editing: Vitória Centeleghe
Color Grading: Vitória Centeleghe
Motion: Sharline Girardi
AUDIO PRODUCTION COMPANY: Vox Haus
Services Director: Matheus Gugelmim
Production Director: Daniel Dalla Corte
Musical Production: Icarus Guedes
Sound Design: Cassio Machado
Narrator (manifesto): Mara Loureiro
PROJECT PARTNERS: Allas, Vox Haus, Dobra, Synergy, Eletromidia, Lucia Porto, Nave
Comunica, Quasesempauta, Must Be, L&PM, Gráfica Centhury.
CURATORSHIP AND DZ PRESS OFFICE: Karina Chaves
Project's website: leiaumaautora.com.br
lnstagram: @leiaumaautora
YouTube: https://www.youtube.com/channel/UCKRTL-Kv901560Lv5RVrAnA (after 30 days,
the URL will be changed to /leiaumaautora)
CONTACTS
Rio Grande do Sul Public Library
Claudia Antunes (Press Officer) +55 51 991919203 / bpe.imprensa@gmail.com
Morgana Marcon (Director) +55 51 999878299
PROJECT LOCATION
Rio Grande do Sul Public Library and DZ Estúdio
PARTNERS
Allas, Vax Haus, Dobra, Synergy, Eletromidia, Lucia Porto, Nave Comunica, Quase Sem Taruta, Must Be, L&PM and Gráfica Centhury.
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