Print ad: Furphy: Ball Cap

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Top 6: September 28th 2022

We all love watching the footy whilst drinking a beer. So, Furphy crafted the ‘Ball Cap’ - the perfect visual combination of the iconic AFL football (Australian Football League) and one of Furphy’s bottle caps bent in half (something that Aussies often do to their bottle caps while watching a tense game of football). The visual also weaved their iconic brand sign off into a headline: 'Here's to an Unbelievable footy finals'.

The Ball Cap featured in both a full-bleed press ad and OOH across the country in the lead up to the Grand Final.