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Vorboss, a London-based telecommunications company, launched a large-scale awareness drive across the capital to welcomes London’s most ambitious businesses to “the new standard”.
As … read morethe UK’s only dedicated enterprise fibre network, Vorboss initiated a blanket OOH campaign across London, supported by audio, digital and business news media in a four-month plan that runs until December.
Vorboss worked with creative studio West Ventures with planning strategy provided by independent media agency Bountiful Cow.
To reach notoriously hard-to-target business decision makers in zones 1 and 2, Bountiful Cow planned an expansive OOH campaign with Kinetic - including hyper-premium digital rail and tube formats, large roadside banners in key locations, screens in over 60 office buildings, and 13 wrapped taxis that will continuously roam London’s streets.
To reach commercial property developers and real estate managers, Vorboss branding is also painted over central construction site hoardings, in a creative use of London’s existing built environment – sending the message that Vorboss is building the new standard for London, without limits.
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