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Leading petcare brand Hartz and creative and media agency of record Cutwater have team together to launch a campaign for Delectables, the wet cat treats.
The campaign, entitled “ … read moreDeliciously De-Lick-able Delectables”, introduces more pet families to Delectables via tongue twisters and proud ownership of the lick, an element found within all wet cat treats. The two spots, “Grocery Store” and “Lick Interruption”, highlight the Delectables Lickable Treat and Delectables Squeeze Up products respectively.
Both narratives unveil the all-new, catchy tagline and jingle: “Deliciously De-Lick-able Delectables”, which was composed by musical artist Sean McVerry (who recently won the "Battle of the Instant Songwriters" segment on The Tonight Show Starring Jimmy Fallon).
"Grocery Store":
https://www.youtube.com/watch?v=fMUV6tVeCJA
“Lick Interruption”:
https://www.youtube.com/watch?v=Qh6arNHYHi4
The pieces were directed by David Hicks of production company Spears & Arrows. Editorial was led by Cutters, and VFX was executed by Universal Production Partners (UPP).
The project signals the first major campaign following the rebrands for both Hartz and Delectables. It also comes on the heels of Cutwater winning the creative and media agency of record title for Hartz.
The media strategy boasts a robust buy across nationwide TV, digital, social, display, and search channels as well as influencer collaborations. The partnerships include the likes of Amazon, Walmart, TikTok, BuzzFeed, YouTube, Hulu, and more.
read less...Credits:
Client: Hartz
Chief Marketing Officer: Tina LeLay
Director of Marketing: Dai Kageyama
Director of Marketing: Stacy Kisla
Senior Manager, Ecommerce Marketing: Kimberly Moran
Marketing Trainee: Ryohei Kubo
Agency: Cutwater
Founder & Chief Creative Officer: Chuck McBride
Principal & President: Christian Hughes
Group Creative Director: Adam Vohlidka
Creative Director: Scott Padden
Art Director: Alexandra Ebright
Copywriter: Taylor Smith
Designer: Hichem Kherbachi
Strategist: Jake Baldridge
Director of Creative Strategy & Head of Social: Viktor Torbjörnsen
Social Media Marketing Manager: Ashley Feminella
Head of Production: Brian Cooper
Head of Media & Communications: Lizzy Ryan
Senior Media Supervisor: Caitlin Delaney
Media Planner: Allie Gorton
Group Account Director: Courtney Griffin
Account Director: Brett Harris
Account Executive: Marc Cruz
Project Manager: Ana Elejalde
Production: Spears & Arrows
Director: David Hicks
Managing Director: Jason Wolk
Head of Production: Justin Cormier
CFO: James Stern
Senior Producer: Craig Houchin
Producer: Rocky Bice
Editorial: Cutters Chicago
Executive Producer: Heather Richardson
Producer: Marek Luczak
VFX: Universal Production Partners (UPP)
Producer: Václav Machuta
Production Manager: Terezam Trnkova
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