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Web Film
Hartz: “The Talk” (Cat)
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Leading petcare brand Hartz and creative and media agency of record, Cutwater, with offices in San Francisco and New York City, have partnered together to launch an all-new brand platform and national campaign.
The campaign unveils Hartz’s fresh brand platform, entitled “unconditional love”. It celebrates the shared life – a two-way relationship – between owners and their furry friends by providing brief, authentic glimpses into the challenges and rewards of pet parenthood. The first wave of creative brings to life how cats and dogs need all the unconditional love that they can get during the flea & tick season, thanks to the absolute comfort (an often overlooked benefit) of UltraGuard ProMax and plant-based ingredients of Nature’s Shield. The director was Rodrigo Garcia Saiz of production company Central Films North. Editorial and VFX were executed by Acreage Editorial and Warm & Fuzzy, respectively. “The Talk” (Cat): https://www.youtube.com/watch?v=0yQwRIHkRYg “The Talk” (Dog): https://www.youtube.com/watch?v=Zis0OMxi5b4 “All Bees, No Fleas”: https://www.youtube.com/watch?v=vxkeW3cuoHw The work marks several milestones, such as the new logo, tagline, and sonic identity for Hartz. It also comes on the heels of the “Deliciously De-Lick-able Delectables” campaign for Delectables wet cat treats and the “#MyOinkiesFace” social media push for the recently rebranded Oinkies dog treats. https://www.bestadsontv.com/ad/139910/Delectables-Deliciously-De-Lick-able-Delectables-Campaign-Grocery-Store https://www.bestadsontv.com/ad/139911/Delectables-Deliciously-De-Lick-able-Delectables-Lick-Interruption The media strategy boasts a robust buy across nationwide digital, social, display, and search channels. Retailers include Amazon, Chewy, and Walmart.
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