 |
Tv
McDonald's: Happy Readers
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
McDonald’s and advertising agency Leo Burnett team up with Merman director Ben Liam Jones in this charming film ’Happy Readers’ to show the importance of reading to a younger generation as well as providing accessibility to books. One in five children in the UK say they don’t own a book. This is quite a staggering statistic. Given this, McDonald’s Trust has provided over 135 million books to children since 2013. In the film we follow the journey of Connie, a little girl whose love of books transports her to magical, animated worlds as she loses herself completely in a good story. We see her in everyday scenarios; on the bus, on a walk, at a McDonald’s with friends, all with her nose firmly stuck in a good book. One little story can open her world to a lot of possibilities.
Agency Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
