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DFS: The Animal Thingdom
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Pairing up once again with director Freddie Powell and London based agency, Pablo, Untold Studios helped to create this magical world filled with creatures great and small, each with their own unique 'thing'. Expertly mixing flawless CGI sofas, real sofas, live animals, animatronics, puppets and CGI creature enhancements, the spot is a visual feast for the eyes. DFS’s ongoing campaign ‘What’s your thing?’ celebrates the idea that there’s no right or wrong when it comes to our individual tastes & styles, and promises that DFS will inspire and help people to be confident in finding their ‘thing’. It aims to shift perceptions of DFS from just being sofa experts, to a brand that actively empowers and helps its customers to make choices that are right for them. The new campaign - The Animal ‘Thingdom’ - builds on last year’s launch by encouraging people to unlock their individuality through celebrating the rich varieties of personalities that sit behind people’s ‘thing’, represented by an array of animals that just can’t help but be themselves. And DFS with its huge range of sofa styles, has one to match every one of these animals’ things.
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