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DFS: Things That Make Me, Me
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Joint, an independent creative agency based in London, worked with PR agency Teneo to develop and produce a social media and digital campaign for the UK’s leading furniture retailer, DFS. The agencies worked with top influencer Rylan Clark on the 'Things that make me, me' campaign, to show how to bring your personality to life through your home interiors. Joint and Teneo produced social and digital assets consisting of a series of videos that will run across Instagram, YouTube and Facebook. The campaign brings together DFS and Rylan to help inspire the nation to find the perfect sofa to reflect their personality and sense of style within their home. The theme, 'The Things that make me, me', is showcased by Rylan, as he chooses three things in his home that say the most about him, telling us all about them from the comfort of his chosen DFS sofa - one that’s smart and chic, with a touch of regal glamour, just like Rylan himself. The digital and social assets will run through December and into January and there will be five executions of the campaign. The main edits are an extension of the overall brand campaign 'What’s your thing' with Rylan highlighting key things in his house that have been influenced by his personality, including: a 'Royal Rylan' painting, his King Rylan box, and his mermaid tail. The final 'Hints and Tips' edit engages with the audience by showing them first-hand how they can bring their own personality and sense of style to their interiors and find the perfect sofa to match at DFS.
Client - DFS Related |
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