DFS / Team GB: Great British Spirit

krow's new campaign for DFS spotlights the sofa brand’s partnership with Team GB, honouring its top athletes at the same time as celebrating the spirit of the whole country: together, we all play a part in Team GB. The film looks back at the brilliant efforts of Great Britain over the last year, showcasing how our sofas have become the centre of our lives more than ever before. We supported each other from our sofas throughout the pandemic, we put our feet up for home and country, and now it’s time to come together on our sofas to support Team GB at the Olympic Games, in Tokyo. Ordinary people have done extraordinary things to support each other through the most difficult of times. This includes DFS athlete ambassadors, Adam Peaty, Vicky Holland and Max Whitlock along with all Team GB athletes preparing for the Tokyo Olympics. Finally, we have a chance to show the world what we are made of. We see glimpses of our Team GB athletes training and performing while speaking directly to camera. Our athletes are proud of the UK, and the voiceover highlights the heroic efforts of harassed homeworkers, home-workout heroines and over-tired homeschooling parents. Let's face it, we all deserve a medal after the last year.