Outdoor ad: Guiness: Guiness Winter

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The optimum temperature to pour a Guinness is between 5 - 7 degrees celsius. To communicate this fact and encourage people to trail a pint of 'the black stuff' over winter we developed posters which announced that when the temperature dropped between 5 - 7 degrees people could redeem a free pint. The posters which used the brand's new look and feel, featured wintery images resembling pints of Guinness and a QR code for people to sign up for temperature alerts to notify them when the free Guinness was flowing.