Pepsi: Heat theory

According to the laws of thermodynamics, when the sun is projected on the color blue, it absorbs less solar radiation and reflects ultraviolet rays, reducing the temperature. The opposite happens with other colors such as red, for example, which absorbs almost all wavelengths and therefore BECOMES MORE HOTTER. To prove this theory, we tested the temperature of red and blue in one of Colombia's hottest cities: Santa Marta. One billboard, two colors and each one connected to thermometers to capture the temperature that each surface absorbed. The result: Confirmed! Blue is more refreshing than red.