 |
Top 6: September 28th 2022
In 2022, the world began to open up, enticing tourists back to their countries. They bared everything. The wonders sights and sounds on display, all at once. DDB Aotearoa and Tourism … read moreNew Zealand didn’t do that. They created a campaign that withheld and concealed the nation, compelling the viewer to come, and reveal it for themselves.
This OOH execution withheld famous New Zealand views, revealing a little more every day, and challenged viewers to guess where it was, for a chance to go there themselves.
read less...
Credits
Other credits
DDB Group Aotearoa:
Lead Business Partner: Kate Heatley
Senior Business Director: Becky Kusel
Mac Designer: Paul Edwards
Tourism NZ:
Director, Marketing: Brodie Reid
Global Manager Brand & Experience: Jill Chestnut
Consumer Marketing Manager: Penelope Ryan
Campaign Manager - Domestic: Georgia Woodbridge
Campaign Manager - Domestic: Anna Benade
Senior Brand and Content Specialist: Rhianna Watson
Photographer: Miles Holden
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative advertising news
|
 |