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Top 6: October 5th 2022
No more unhelpful hacks: Shelter’s new campaign has a better idea to help people keep a roof over their head this winter. Forget reusing your old teabags: Shelter has a better … read moresuggestion for how to help people keep a roof over their head during the cost of living crisis. Shelter has launched a new campaign to highlight how the unaffordable cost of housing is putting people at risk of homelessness. The campaign contrasts tongue-in-cheek cost-of-living hacks with an alternative solution: that the government takes responsibility for the crisis and makes housing more affordable. The strategy behind the national campaign was developed internally after Shelter research found that almost 1.1 million private renters in England – one in seven – had their rent increased in the last month, as well as receiving an influx of calls to its emergency helpline from people struggling to keep a roof over their heads as rents and other bills skyrocket. The creative, designed by Shelter’s in-house creative team, uses hacks illustrated by Federica Martini. These show unhelpful tips often given by the media and politicians, like; ‘Just work more hours!’ or ‘Cancel your Netflix account.’, which contrast with the only solution: that the government could act and make housing more affordable.
read less...Shelter Marketing Credits
Senior Marketing Manager: Helen Saul
Senior Brand Manager: Nick Martin
Marketing Manager: Hannah Croucher
Shelter In-House Creative Team Credits
Creative Director: Helen Jones
Creative Lead: Benjamin Stevens
Senior Designer: Hollie Joyce
Senior Copywriter: Oliver Impey
Illustrator: Federica Martini
Designer: Sarah Baker
Animator: Monica Ng
Designer: Antony Wallis
Typography & Graphics
Sean Freeman & Eve Steben, THERE IS Studio.
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