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Top 6: October 5th 2022
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Shelter: Cost Of Living Hacks, 1
Top 6: October 5th 2022
No more unhelpful hacks: Shelter’s new campaign has a better idea to help people keep a roof over their head this winter. Forget reusing your old teabags: Shelter has a better suggestion for how to help people keep a roof over their head during the cost of living crisis. Shelter has launched a new campaign to highlight how the unaffordable cost of housing is putting people at risk of homelessness. The campaign contrasts tongue-in-cheek cost-of-living hacks with an alternative solution: that the government takes responsibility for the crisis and makes housing more affordable. The strategy behind the national campaign was developed internally after Shelter research found that almost 1.1 million private renters in England – one in seven – had their rent increased in the last month, as well as receiving an influx of calls to its emergency helpline from people struggling to keep a roof over their heads as rents and other bills skyrocket. The creative, designed by Shelter’s in-house creative team, uses hacks illustrated by Federica Martini. These show unhelpful tips often given by the media and politicians, like; ‘Just work more hours!’ or ‘Cancel your Netflix account.’, which contrast with the only solution: that the government could act and make housing more affordable.
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