Blackboard Community: Fighting Unemployment

The South African unemployment rate is on a constant rise. Especially for the youth. On top of that, the creative industry is still behind on racial representation and inclusivity. Blackboard decided to use its media space to promote a young photographer, Nobert by turning an image on his Instagram into an ad. It ran in the national Financial Mail magazine. Within a week, it led to actual employment from ad agencies and brands. Nobert has received offers from abroad too. Instead of talking about what Blackboard does, we demonstrated it.