At the Cannes Lions Festival of Creativity in June 2022, delegates were joined virtually by Ukrainian President Volodymyr Zelenskyy. He urged the global creative community to support … read moreUkraine using the power of creativity in order to keep the conversations around the war alive, and keep the awareness momentum going. Galvanised into action by Zelensky's address, New York based independent creative agency RXM Creative collaborated with five selected charities: Razom, National Bank of Ukraine Armed Forces, Come Back Alive, United 24 and Nova Ukraine, along with the Kyiv-based creative community on what they could do to help. Noticing that the advertising and marketing community use war terms in daily work emails and conversations such as War room, Target, Campaign, Execution, Tactics, Bootcamp, Launch, Objective, Engagement, Strategy, Guerilla, Competitive, Killing it and Killer Campaign, Warlingo.org was born. These terms have become so normalized, it’s easy to forget their real meaning and impact in the brutal reality of war. Warlingo is a search engine for business websites where the visitor can type in the URL of any website, and the proprietary technology created by RXM Creative detects how many war terms a site is using, then suggests donating an equivalent amount to a suggested charity organization.
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