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Upwork: This Is How We Work Now


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A very dead and decaying CEO comes back to life at a boardroom meeting to tell everyone at his corporation that what they believe about work, is made up. All of it. Made up by a bunch of guys like him. 9-5, overtime, weekend work, casual Fridays, cubicles, coming into an office period. We’ve invented mobile phones, computers, cars - to make our lives easier, but can’t reinvent our views on work? So the dead guy reminds them with a crooner-esque song, that it’s not too late. By using Upwork. Director Ivan Zachariás’s latest for Upwork 'This Is How We Work Now' is complete with sweeping visuals, befitting casting and acute attention to detail allowing the unique concept to reach its full cinematic glory. The pitch perfect film delivers Upwork’s message that the old ways are dead - quite literally.
Credits Other credits

Brand: Upwork

CMO: Melissa Waters

VP, Marketing: Amanda Leach-Rouvi

Executive Creative Director: Patrick Holly

Creative Director: Nick Scarlett

Design Director: Stephanie Munoz

Executive Producer: Bernadette Spear

Senior Brand Marketing Manager: Chanel Jackson



Agency: Alto

CCO, Founder: Hannes Ciatti

Managing Partner: Ed Rogers

Head of Entertainment + Production, Partner: Matt Bonin

Head of Strategy, Partner: Tara Fray

Executive Creative Director: Jason Bagley

Creative Director: Brock Kirby

Creative Director: Jeff Dryer

Design Director: J. Collins

Group Brand Lead: Shannon Coletti

Senior Brand Lead: Ashley Bouldin

Executive Producer: Kim Cross

Head of Digital Production: Amber Wimmer

Director of Art Production: Julia Menassa

Integrated Production Associate: Marvin Cassell

Comms Planning Director: Josh Chang

Comms Planning Director: Charles Lee



Production Company: SMUGGLER

Director: Ivan Zacharias

DP: Jan Velicky

Producer: Nick Landon

Founding Partner: Patrick Milling-Smith

Founding Partner: Brian Carmody

Executive Producer: Allison Kunzman

Editor: Filip Malasek

Editor: Jim Hutchins

Assistant Editor: Gino Renzulli

EP, HutchCo Edit: Jane Hutchins

Colorist @UPP: Ondrej Stibingr

VFX/Finishing: Parliament

Music: Walker Music

Mix/Sound: Barking Owl



Photo Production Company: 3Star Production

Photographer: Emily Shur

Photo Producer: Natalie Campbell

Wardrobe Styling: Anna Su

Prop Styling: Faeth Gruppe

Hair & Makeup Artist: Erika Parsons

Retouching: Wet Noodles



Digital Production: Wild

Managing Partner, Design Director: Matthias Mentasti

Managing Partner, Technical Director: Thomas Ragger

Executive Producer: Amanda Schultz

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