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It’s been a challenging time in healthcare. So when Sutter Health and its ad agency, Barrett, began planning its fall 2022 advertising campaign, they decided to highlight the system’ … read mores high-quality personal care and salute the hardworking employees and physicians who provide that care. And who better to share their commitment and pride than the doctors, nurses, and other employees themselves? Advertising agency Barrett has created the 'Never-Ending Ad Campaign', a new marketing campaign for Sutter Health, a not-for-profit integrated healthcare system serving more than three million patients across Northern California.The work launched on September 28 and will run on broadcast, streaming VOD (Hulu, CBS, FLX, NBC), streaming audio, terrestrial radio, social (Facebook, Instagram), and OOH. The TV will focus on sports, primetime, and news stations in Northern California.
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Credits
Other credits
Head of Accounts: Robert Woods
Account Supervisor: Helen Oddone
Account Manager: Satara Post
Associate Strategy Director: Kevin Albrecht
Strategist: Kiersten Hazard
Production
Executive Producer (Production Co): Buddy Brakha
Head of Production (Production Co): Carolyn Pedrossian
Line Producer: Ross Levine
Editorial Company & City: Cabin, LA
Editor: Isaac Chen
Assistant Editor: Doug Scott
Post Producer: Michelle Dorsch
Head of Production: Liz Lydecker
Music Company & City: MNRK Music Group, LA
Music Supervisor: Michael Frick
Band: Geographer
Track Title: “We Got Us”
Color Company: Rare Medium
Colorist: Fergus Mccall
Executive Producer: Heath Raymond
Mix Company & City: One Union, SF
Mix Engineer: Joaby Deal
Post Production & City: Shape & Light, LA
Flame Artist: Rob Trent
Visual Effects Producer: Arielle Weir
Executive Producer: Scott Boyajan
BTS Photographer: Walter Wood
Business Affairs: Tricia Krasneski
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