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Web Film
Biskuat: Dreams: Dreams
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Mondelez Biskuat, an iconic biscuit in Indonesia, has launched a new campaign, developed by Leo Burnett Indonesia and produced through Directors Think Tank. The campaign marks the return of the Biskuat Academy, a long-standing sports marketing programme which is in line with their mission to nurture true inner strength amongst children by imbibing the right set of values. Global soccer fever is building, and Biskuat Academy needed to cut through. Leo Burnett decided to spotlight a relatively unknown coach Bang Aji, founder of football club Persigawa, who has trained thousands of kids since 1987 with significant success. He was inspired watching kids play with passion with a plastic ball and committed himself to helping underprivileged kids get access to training. Despite limited financial means, the Persigawa club has provided free coaching to all kids and today has 6 branches in Jakarta.
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