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ŠKODA KAMIQ: A Driver’s Best Friend
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Fallon’s latest ad for ŠKODA sees the KAMIQ SUV prove its pedigree in a series of dog show challenges. Created by Fallon, part of Leo Burnett UK, ‘Driver’s Best Friend’ aims to show what the KAMIQ is like on the road in a playful, human way: demonstrating that the car is agile, good in small spaces and a smooth drive. This is all done through the charming metaphor of re-imagining KAMIQ as a lovable pet dog. The film, directed by Icelandic duo Samuel & Gunnar, shows off ŠKODA KAMIQ’s playful personality and high-end looks. In the film, we see the compact SUV move through a giant agility course. The car follows its owner as she leads it through the course: weaving between poles, through a narrow tunnel, over a thin seesaw, finishing up with a smooth reverse into a tight parking space with the help of its rear-view camera. The spot features a voiceover from singer KT Tunstall, who finishes the ad with the line: ‘ŠKODA KAMIQ. Our Compact SUV. A driver’s best friend, ŠKODA’.
ADVERTISING AGENCY:Fallon, part of Leo Burnett Related |
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