 |
Tv
ŠKODA KAMIQ: A Driver’s Best Friend
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Fallon’s latest ad for ŠKODA sees the KAMIQ SUV prove its pedigree in a series of dog show challenges. Created by Fallon, part of Leo Burnett UK, ‘Driver’s Best Friend’ aims to show what the KAMIQ is like on the road in a playful, human way: demonstrating that the car is agile, good in small spaces and a smooth drive. This is all done through the charming metaphor of re-imagining KAMIQ as a lovable pet dog. The film, directed by Icelandic duo Samuel & Gunnar, shows off ŠKODA KAMIQ’s playful personality and high-end looks. In the film, we see the compact SUV move through a giant agility course. The car follows its owner as she leads it through the course: weaving between poles, through a narrow tunnel, over a thin seesaw, finishing up with a smooth reverse into a tight parking space with the help of its rear-view camera. The spot features a voiceover from singer KT Tunstall, who finishes the ad with the line: ‘ŠKODA KAMIQ. Our Compact SUV. A driver’s best friend, ŠKODA’.
ADVERTISING AGENCY:Fallon, part of Leo Burnett Related
Škoda SUV: Shot at Home - From Form
Optimist 
ŠKODA: ŠKODA Festive Joy Ride
Boys and Girls |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
