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An attention-grabbing billboard stunt by Channel 4’s award winning in-house creative team has brought the broadcaster’s newest drama Somewhere Boy to life. The outdoor campaign by … read more4creative has portrayed the series by physically boarding up an out of home site to hide the hero of Somewhere Boy behind a real lattice of wooden planks, complete with nine inch nails. Installed on Wednesday last week in a site between the Bullring and New Street Station in Birmingham city centre, the motion billboard has changed day by day to gradually reveal Danny who can be seen cautiously looking out at the world through gaps in a boarded up window. 4creative has worked with Talon, Grand Visual and Ocean on the project, with media planning and buying by OMD. Channel 4’s compelling eight part drama Somewhere Boy tells the story of Danny who has spent his whole life inside a house in the middle of nowhere, convinced by his Dad that the world outside is full of monsters waiting to take him away, just like they took his Mum. For eighteen years Danny and his Dad stayed in, cocooned from the world. Until one day Danny has to leave the house and everything he’s ever known explodes in an instant, and he has to come to terms with a world he never knew existed. Commuters passing the special build in Birmingham could catch glimpses of the central character Danny peering out with a mix of fear and curiosity. Day by day he gradually became more visible as planks were removed overnight, until the full reveal yesterday (Sunday 16 October), the day of the first episode going out on Channel 4 and all episodes being made available on All 4.
read less...Senior Project Manager: Olivia Jones
Head of Design: Rob Boon
Senior Designer: Tristan Cluett
Managing Director: Katie Jackson
Head of Production: Esther Pilgerstorfer
Production Manager: Hope Sutherland
Production Assistant: Awais Irfan
Amber Kirby – Director of Marketing
Laura Ward-Smith – Head of Marketing
Laura Bedford – Marketing Lead
Victoria Cheng – Marketing Executive
Photographer: Alex Telfer c/o Peter Bailey
Production Team c/o Peter Bailey:
Photographer’s Agent: Tom Wade
Producer: Luisa Vasques
Retoucher: Barry Craig
Post Production (motion): Lucky Cat
Art Director: Dawn Weller/Simon Medhurst
Hair & Make Up: Sienna Powloski
Wardrobe: Anousha Mishtry
Account Director, Grand Visual – Ben Gardiner
Producer, Grand Visual – Scott Brock
Planner, Talon – Emily Gates
Creative Solutions Snr Manager, Ocean Outdoor – Xavier Keenan
Project Manager, Ocean Outdoor – Catherine Stroud
Account Manager, Ocean Outdoor – Billy Jenner
Associate Media Director, OMD – Sinead Egan
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