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Virgin Media together with VCCP London releases ‘Why walk when you can ride?’ an integrated brand campaign to launch Virgin Media’s WiFi guarantee, demonstrating the internet … read moreprovider’s commitment to delivering superior connectivity, reliability, and speed. The light-hearted and playful campaign will roll out throughout the UK across multiple formats and leads with a hero 60” film, ‘Highland Rider’, directed by award-winning director, Jeff Low and will premiere during the England Women’s international friendly football match against the USA on ITV. Supported by a 30” spot, the film depicts the story of a highland cow who, inspired by epic biking scenes she's seen streamed over Virgin Media WiFi, goes to better and beyond by taking to the tarmac on a motorbike.The cinematic TVC opens on a close up of a highland cow’s face, with a view of the Scottish Highlands landscape behind. As the iconic backing track from Dirty Dancing ‘She’s Like The Wind’ by Patrick Swayze begins to build, the camera pulls out to reveal an eye catching scene of the cow roaring along on a motorbike as she embarks on her own adventure. The viewer accompanies the ride with her for a while, and then, with the wind in her hair, she races off into the distance. The campaign strapline ‘Why walk when you can ride?’ voiced by celebrated actor, Peter Mullen, brings the film to a close and aims to leave viewers with the feeling of never settling for slow when you can have fast.
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SENIOR SOCIAL CREATIVE: Geneva Stanton
MANAGING PARTNER: Emma Whitmarsh
BUSINESS DIRECTOR: Sonia Gilchrist
SENIOR ACCOUNT DIRECTOR: Allana Isaacs
ACCOUNT DIRECTOR: Max Glanvill
ACCOUNT MANAGER: Jessica Stachera and Fionn O'Doherty
DEPUTY HEAD OF PLANNING: Jenny Nichols
SENIOR PLANNER: Gemma Smyth
SENIOR SOCIAL PLANNER: Camila Toro
DESIGN DIRECTOR: Tom Loach
SENIOR DESIGNER: Rohit Sharma
DEPUTY HEAD OF STUDIO: Scott Mitchell
ASSISTANT STUDIO MANAGER: Thomas Whetnall
ARTWORKER: Lee Forster
AGENCY DIGITAL PRODUCER: Francesco Segramora
DIGITAL CREATIVE DIRECTOR: Jon Bancroft
SENIOR DIGITAL DESIGNER: Martin Pavlica
DIGITAL DESIGNER: Ivan Huri
PRODUCTION
MD: Rupert Reynolds-Maclean
PRODUCTION MANAGER: Matt Cummins
PRODUCTION DESIGNER: Dave Arrowsmith
EDITOR: Saam Hodivala @ ShiftPost
POST-PRODUCTION COMPANY: Untold Studios
CREATIVE DIRECTOR: Ben Cronin
VFX SUPERVISOR: Amir Bazazi & Alex Kulikov
VFX ANIMATION LEAD: Suvi Jokiniemi
CHARACTER SUPERVISOR: Chloe Dawe
EXEC PRODUCER: Ian Berry
PRODUCER: George Reid
COLOURIST: Julien Alary
HEAD OF ANIMATION: Tim van Hussen
SHOOT ATTEND: Martino Madeddu & Ben Cronin
VFX LEAD: Sebastian Caldwell
VFX ARTISTS: Manon Cauzid, Natasha Santiparp, Grace Davison, Komel Makarowicz, Clara
Malleviale, Phillippe Moine, Harry McCusker-Bland, Georgios Kyparissous, Anand
Balasubramanian, Lynn Dekker, Michael Korniltsev, Fleicia Petersen, George Rockliffe
SOUND STUDIO: Wave Studios
SOUND ENGINEER: Parv Thind
PRODUCER: Beth Tomblin
MUSIC SUPERVISION: Soho Music
VOICE CASTING: BOURNE CONSULTANCY
MEDIA BUYING AGENCY: MG OMD
EXECUTIVE DIRECTOR: Paula Mankelow
BUSINESS DIRECTOR: Spencer Corrigan
ACCOUNT DIRECTOR: Sam Nambiar
DIGITAL ACCOUNT MANAGER: Ben Powell
DIGITAL SENIOR CLIENT EXECUTIVE: Miranda Roberts
ACCOUNT EXECUTIVE: James Cameron
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