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Virgin Media is today releasing the second instalment of its ‘To Better and Beyond’ creative platform, which sees a new protagonist with an unstoppable spirit, the Goat Glider, take … read morethe spotlight to embody Virgin Media’s superior WiFi Guarantee. In partnership with VCCP London, Virgin Media has created its new integrated brand campaign to showcase the company’s new ethos and tagline ‘See What You Can Do’ – all with Virgin Media’s ultrafast broadband. The film opens on a herd of goats stuck on a remote mountainside, each stumbling around on the precipice. As the 80’s classic song, 'St Elmo's Fire’ by John Parr kicks in, the wheels of a hang glider come into view travelling across the rocky mountain terrain. As the glider gathers speed, a plucky goat is revealed as the pilot, and reaching the edge of the mountain, it takes off, soaring off into the skies. Having found a better way to the rest of the herd, the camera pans to its joyful face, at the same time the voiceover reveals the campaign strapline, “Why stumble when you can soar?” Inspiring the nation to reach their fullest potential and never settle for less, the campaign reflects Virgin Media’s promise to never stop in its quest to make things better for its customers and challenge the status quo. Virgin Media offers the UK's fastest WiFi Guarantee of any major provider, promising customers minimum download speeds of 20Mbps in every room or money back. The bold and playful campaign will roll out throughout the UK across multiple platforms, airing on 7th July during ITV’s new Black British drama 'Riches' and will lead with a hero 60” film directed by celebrated Director, Sam Brown. Following the success of the award-winning Highland Rider, Virgin Media and VCCP London collaborated with Emmy and Bafta award-winning Untold Studios again to create the courageous mountain goats. Built in CGI, the mountain goat will feature across a number of upcoming brand and trading campaigns across multiple formats.
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BUSINESS DIRECTOR: Sonia Gilchrist
SENIOR ACCOUNT DIRECTOR: Helena Chaplin
SENIOR ACCOUNT MANAGER: Ella Gurdon
DEPUTY HEAD OF PLANNING: Jenny Nichols
PLANNING DIRECTOR: Alex Horner
AGENCY DIGITAL PRODUCER: Francesco Segramora
AUDIO PRODUCER: Beth Massey
CMO / DIRECTOR OF BRAND & MARKETING - Simon Groves
MARKETING DIRECTOR - Simon Valcarcel
HEAD OF ADVERTISING - Katie Kinchin Smith
SENIOR CAMPAIGN MANAGER - Ella Wilcox
SENIOR CAMPAIGN MANAGER - Ben Jobson
PRODUCTION
EDITOR: Tim Thorntan-Allan
ASSISTANT EDITOR: Hannah Yerbury
VFX Studio: Untold Studios
EP: Ian Berry
Producer: George Reid
Production Assistant: Vanessa Ribeiro
CD: Ben Cronin
VFX Supervisor: Sam Driscoll, Christian Baker
VFX Leads: Suvi Jokiniemi
Colour: Untold Studios
Colourist: Julien Alary
Producer: Eli Sandal
SOUND STUDIO: Factory
SOUND ENGINEERS: Anthony Moore and Josh Campbell
PRODUCER: Beth Massey
MUSIC SUPERVISION: Siren
MUSIC SUPERVISORS: Siân Rogers & Joshua Gibbard
PRODUCTION ASSISTANT: Chris Christoforou
MEDIA BUYING AGENCY: Manning Gottlieb OMD
BUSINESS DIRECTOR: Lucy Mitchell
DIGITAL ACCOUNT MANAGER: Miranda Roberts
SENIOR ACCOUNT EXECUTIVE: Nabeel Nehim
ACCOUNT DIRECTOR: Tessa Jourrou
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