Testicular Cancer Society: Wall Street Balls

Even though one in 250 men will develop testicular cancer, most men don’t perform regular self-examinations, and no one is talking about it. It’s time someone grabbed the bull by the…BALLS? Wait, let us explain. While most men’s testicles go un-checked, thousands of people are checking out one particular set of balls every day. Those famous balls, strangely enough, belong to Wall Street’s Charging Bull. They are undoubtedly the ‘most checked balls on earth’ and the most shared and liked too, which makes them the perfect set of ballsy ambassadors for a unique campaign. In a new light-hearted campaign, called Wall Street Balls, the Testicular Cancer Society is hijacking the Wall Street Bull’s ‘most checked balls on earth’ to turn social media comments into life-saving reminders for men to perform regular self-examinations. The campaign uses social listening to detect every post online featuring the famous bull’s balls and responds with witty reminders for people to check in on their own or to remind their male friends and family. Self-examinations are explained in a flash too, with each comment directing them to a quick and easy self-examination tutorial to watch or share.