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Top 6: April 10th 2024
Interactive
Testicular Cancer Society: Highlight Your BallsTop 6: April 10th 2024
Launched just in time for Cancer Awareness month in April, the 'Highlight Your Balls' campaign messaging seamlessly blends with the footage of the game, by leveraging YouTube’s mid-roll technology to ensure the content plays moments before the free kick is struck. The clip shows a close-up of three actors wearing the exact same shorts and jersey colours of the defending team, focusing on the groin of the man in the middle of the wall. The actor performs a quick self-examination, as a voiceover explains the procedure in the style of a commentator from that match highlights’ specific region. The ad closes with a call to men to head to the Testicular Cancer Society website for more info. The original clip then gets back to the action.
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